Brand Guide & Usage of Logo
The Helpful brand is more than a logo and brandmark. It is a visual system that works to convey a consistent message in all of it’s endeavors.
Helpful represents a collaborative effort to respond to the current crisis and our collective condition.
The design reflects the core values of Helpful. Its message is refined, organized, elevated, and alludes to a multifaceted origin.
Please Do Not Alter
Helpful logomark is fixed artwork. It may not be altered or recreated in any way.
Alterations to the “Helpful” brandmark are prohibited.
Clear Space & Logo Sizing
Helpful logomark and additional marks should always be surrounded by a minimum area of space.
When using Helpful marks, the following rules should be adhered to at all times. For clarity, the Helpful brandmark has been used to illustrate these points.